At communication matters, we help companies and organizations manage communication effectively during turbulent periods. Whether dealing with accidents, financial difficulties, or employee misconduct, every crisis requires a strategic and comprehensive approach to communication.
We specialize in the following key areas of crisis communication:
Crisis Prevention: Preparation is Essential
Effective crisis management starts with preparation. In interactive workshops, we work with clients to identify potential risks and simulate different scenarios. Based on this, we develop a tailored crisis manual that outlines specific actions and communication pathways for emergencies. This includes establishing a crisis team, as well as a directory of key contacts and emergency resources. Being prepared also means having basic press materials ready at all times. Through media training, we ensure our clients are well-equipped to handle interviews during a crisis.
Act Fast: Speed Matters
In a crisis, timing is everything. Even if all the details are not yet available, issuing a preliminary statement promptly can help prevent rumors from taking hold. One critical rule: communicate internally before going external. Employees should be informed ahead of other audiences. We support our clients in crafting clear messaging, drafting press releases, and preparing for media interviews.
