For most people, giving an interview means stepping out of their comfort zone—whether it’s a request from a radio station, a TV program, or an online platform. Media appearances follow their own set of rules, which can be learned and practiced in a professional media training session.
What Do You Learn in Media Training?
- Messaging: How to convey content clearly and concisely, and how to answer questions effectively.
- Body Language and Voice: How to act in front of a camera and use gestures and facial expressions to reinforce your message.
- Trust and Credibility: How to build trust and project authenticity to create a positive impression on the public.
- Understanding the Media: Insights into how editorial teams operate and what journalists expect from an interviewee.
- Crisis Communication: How to respond in difficult situations to maintain control and protect your organization’s reputation.
What Are the Personal Benefits of Media Training?
- I learn to deliver clear statements tailored to the specific medium.
- I overcome uncertainties about public appearances.
- I discover my personal style and feel comfortable during interviews.
- I’m prepared for tough questions or verbal attacks.
Can You Overdo Media Training?
We’ve all seen media appearances, particularly by public figures, that frustrate us because questions are dodged, and answers are filled with empty phrases. This should never be the goal of media training. The focus is always on respectful collaboration with journalists. Additionally, unnatural or overly rehearsed behavior can undermine personal credibility. The aim of interview training is simple: to communicate your message as effectively and clearly as possible.
Who Should Consider Media Training?
Our training is designed for anyone speaking publicly on behalf of a company or organization—be it as a leader, expert, or spokesperson. We provide professional preparation for press statements, interviews, and press conferences. Many of our clients see media training as a key tool for crisis prevention—and rightly so. The frequency of media inquiries tends to rise in critical situations. The better prepared you are for working with journalists during a crisis, the more confidently you can handle interviews and sound bites.
Individual and Group Training:
- Individual Training: Confidential and tailored to your specific needs.
- Group Training: For up to five participants, available on-site at your premises if desired.
Our trainers, Dagmar Hemmer and Christian Kollmann, are seasoned communication experts with extensive experience across all PR disciplines and media work. They have conducted successful training sessions for numerous companies, institutions, and individuals. If interested, please contact us at [email protected] for a no-obligation proposal
In January 2025, Dagmar Hemmer will lead a workshop as part of the APA-Campus program titled “Media Competence for Spokespersons: Confidence in Interviews.” Details about the workshop and registration can be found here.
Authored by Dagmar Hemmer
