communication matters presents a quick evaluation of the “Sommergespräch” with Andreas Babler (SPÖ), analyzed based on five key criteria:
Language, Key Terms, Analogies
Identifying prepared key terms in Andreas Babler’s speech isn’t straightforward. Instead, he relies on emotional statements to make an impact. Babler positions himself as a visionary with phrases like, “I’m embarking on a new era” or “giving every child a perspective – that’s been my passion my whole life.” He describes himself as someone who comes from “the heart of society,” and the same could be said of his speech style. Babler speaks with a heavy dialect, often using fragmented sentences and unconventional structures.
He also uses vivid imagery, saying he wants to “restore the healthcare system” or take back “gifts for corporations.”
Facial Expressions, Gestures, Posture
Babler begins the interview with a serious expression, unsurprising given the ongoing internal tensions within his party. Throughout the interview, he appears tense, blinking frequently and glancing at his watch several times during the second half.
He sits upright and composed in his chair, using hand gestures to emphasize his points. Babler maintains consistent eye contact with the interviewer throughout the discussion.
Explicitly Mentioned Target Groups
Given that Babler’s primary focus was his proposal for a “basic security for children,” children emerged as the most frequently mentioned demographic by far. Additionally, he referenced women and working individuals.
Interestingly, Babler made only brief mentions of his political opponents. For an opposition leader, his criticism of the government was notably restrained.
Responses to Critical Questions
When asked directly about his relationship with Doris Bures, Babler avoided a clear answer. Instead, he shifted to a broader discussion of the changes he has initiated within the SPÖ, the “resistance to renewal,” and the democratic process behind drafting the party’s election program.
On the topic of budget-impacting proposals, Babler attempted to provide examples involving calculations. Throughout the interview, he cited numerous figures—arguably too many from a communication perspective. Whether in the millions or billions, these numbers can be difficult for non-finance experts to grasp, as they lack relatable context.
How Often Did the Word “Austria” Appear?
According to our count, Babler used the term 26 times.
At communication matters, we don’t work for political parties, but we do offer media training for anyone with something to say.
